‘Premium’ and ‘natural’ are words that get thrown around a lot in the world of skincare, but Snowberry has prescribed its own high standards around clinically-proven safe, high quality, active ingredients – and one major point of difference for the company is where and how they source many of the ingredients for their formulations. “New Zealand felt like the perfect place to create a premium, natural skincare brand,” says Hendesi. She started the company in 2006, shortly after immigrating to New Zealand, with the intention of creating skincare products she could trust. Snowberry can also lay claim to successfully developing a technology to ensure the effective delivery of peptides via a topical product, proving the efficacy of its serums by gold standard clinical trial, and having its dermal delivery technology published in the Journal of Aging Science.ĭoing things differently was always part of the plan for Snowberry’s founder Soraya Hendesi. Go beyond skin-deep and you find a business with its own biodiscovery operation – centred on a 25-hectare garden with thousands of New Zealand native plants – and the backing of major multinational Procter & Gamble. Snowberry is now focused on growing its biodiscovery operation and commercialising new-to-the-world skin bio actives.Īt first glance Snowberry appears to be a small Kiwi skincare company with a dozen employees, focused solely on the local market for its premium products. Its biodiscovery operation centres on ‘Snowberry Gardens’ – 25 hectares of land where the company has cultivated 8000 native plants. Significant investment in R&D and efficacy trials for its products has set Snowberry apart from competitors. Skincare company Snowberry is set to enter global markets with the backing of consumer goods multinational Proctor & Gamble. Kiwi skincare company Snowberry is focusing its R&D efforts on biodiscovery and taking its products to the world, with the backing of multinational Procter & Gamble.

Beyond skin deep